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Podcast o chińskim e-commerce. Przestrzeń dla eksporterów, importerów marketerów, szefów produktów i wszystkich zainteresowanych sprzedażą przez internet w Chinach. W podkaście rozmawiamy o biznesie w Chinach, oczekiwaniach klientów, komunikacji, platformach social media i e-commerce, o różnicach kulturowych, historiach trudności i przepisach na sukces polskich produktów w Państwie Środka.
Episodes
Sunday Feb 27, 2022
#8 Episode with Eva Halasz, part 1, on Branding in China
Sunday Feb 27, 2022
Sunday Feb 27, 2022
The episode features Eva Halasz, international grade marketing expert and academic professor. We discuss how to create a successful brand in China including both methodology frameworks and practical examples. Case studies include:
5 international brands that made it to China how they did it. From lingierie, thru clothing, products for babies, fast food, hospitality
4 Chinese brands who won over foreign competitors and how they achieved it
1 Chinese brand that rocked abroad
How parental fear for baby’s cognitive abilities converted into success of nappies
Understanding of Chinese cuisines as a success factor for fast food category
Customer research à la start-up and how it paid off
When customers washed vegetables in the washing machine and how a brand accommodated to it
Recipe for China
Critical aspects to cover to create a successful brand
How to break rulesto make it in China
New notion of Made in China
Contact to Eva https://www.linkedin.com/in/eva-halasz-0b9a801/
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